Blue Sky Yoga will only collect, store and use your personal information for the specific purposes outlined below in accordance with GDPR. We will not share your personal data with 3rd parties unless essential for the delivery of our service to you or required by law. Personal data means any information relating to an identified or identifiable person. This can include name, email address, address and other information.
1. How we process your personal data
When you use the Blue Sky Yoga website, some personal and non-personal data is collected, stored, and analysed using internal and third-party tools.
The two purposes for which we process data and the type of data that is processed to fulfil each purpose is as follows:
1.1 To deliver Blue Sky Yoga newsletters Personal data used for adding you to our email list. We need some simple personal data, such as your name, surname, and email address, in order to send you our newsletter.
1.2 To understand your needs and improve our services
When you use our website, Blue Sky Yoga collects, stores, and uses some personal and non-personal data and transmits it to a third-party service (Google Analytics).
We do this to understand your needs and your use of our services and to develop more useful features. We do not process personal data that directly identifies you as a person (such as your first name, surname, email) or health-related data.
Here are the types of data we collect:
This data tells us about the device you use to access our services, such as the model, name and device settings. On our website, we collect information about your browser and browser settings, the operating system you use, and the system settings of your device.
Event and usage data
When you visit our website, our servers process data that helps us understand your usage of our services—for example, which pages you visit. We collect this information and use it as aggregate data to better understand which features are the most relevant or useful to our users as whole.
We collect IP addresses provided by your browser or mobile device to deliver the service to your device. We also use the IP address to determine your approximate location for statistical and analytics purposes.
The data we collect is necessary for Blue Sky Yoga to deliver the services you use. The amount we collect has been minimised wherever possible to respect your privacy.
2. Your consent for storing and processing personal data
The personal data you provide to Blue Sky Yoga when you sign up for our newsletter is only what is essential for us to personalise our emails to you (your name and email address). We do not share this information with third parties other than being stored by Mailchimp, our email service provider.
Blue Sky Yoga will not transmit your personal data to third parties unless we have asked for your explicit consent.
You may withdraw your consent to this use of your data at any time by using the unsubscribe link at the bottom of every email or by emailing firstname.lastname@example.org
3. Your rights
Some key facts about your privacy:
- Our products and services have been designed to minimise the use of your personal data. We only collect and process your data for the purposes that have been previously outlined.
- We do not retain your data in an identifiable format for longer than necessary to deliver our services.
- As a user of Blue Sky Yoga’s services and website, you may exercise your user rights to:
i. Request information on your personal data processed by Blue Sky Yoga. Upon your request, this information will be provided to you electronically.
ii. Correct your personal information by contacting email@example.com
iii. Withdraw your consent from data processing at any time by unsubscribing from our mailing list or by contacting firstname.lastname@example.org
iv. Request the complete deletion of your data, including all past data sent to third-party services used for tracking and analysis, by contacting email@example.com. Your data will be deleted within 30 days.
v. Lodge a complaint with the relevant supervising authority if you believe Blue Sky Yoga is processing your personal data under violation of applicable data protection regulations.
4. Data Security
We apply security measures to protect against the misuse, loss, and/or alteration of personal information under our control. We follow industry best practices when transferring and storing your data. Though we cannot ensure or guarantee that misuse, loss or alteration of information will never occur, we use all reasonable efforts to prevent it.
We take every precaution to safeguard your information. All personal data stored by us is kept on a server in a secure environment. Third-party software (such as Mailchimp) have their own security systems.
The risks of a breach are minimal due to the precautions mentioned above being taken, and close monitoring is undertaken to ensure security systems are always up to date. Breaches will be identified, reported, managed, and resolved according to the ICO guidelines.
4.1 How Blue Sky Yoga stores your personal data
If you have subscribed to our newsletter, your name and email address are stored on Mailchimp’s secure servers. For day to day email communication and to take bookings, Blue Sky Yoga uses Gmail. If you have emailed us via the “Contact us” page on our website or by emailing firstname.lastname@example.org directly, your name and email address are stored on Gmail’s secure servers.
4.2 Retention period
All data is held only for as long as necessary. Email addresses provided to Mailchimp are stored until consent is withdrawn and reconsent is requested every 2 years. Information required for tax and legal requirements is held for 6 years as a requirement by law.
5. Data transfer outside the EU and to third-party applications
5.1 Any personal data collected from you may only be transferred to countries outside the European Union / the European Economic Area (EEA) observing applicable privacy regulations and ensuring that your privacy rights remain protected.
Blue Sky Yoga uses Mailchimp, an online marketing platform, for the purpose of sending our newsletters. Email addresses provided via Mailchimp are stored until consent is withdrawn and reconsent is requested every 2 years.
5.3 Google Analytics
Blue Sky Yoga’s online shop uses Stripe to process online payments. We keep a record of any orders you make with us, so we can deal with enquiries or problems you may have in the future. When you make purchases via the Blue Sky Yoga website, we ask for data such as your name, e-mail address, billing address, and contact details. Blue Sky Yoga keeps a record of this information for tax purposes and to ensure we fulfil our contract with you.
Blue Sky Yoga uses Gmail for day to day email communication. If you have emailed us via the “Contact us” page on our website or by emailing email@example.com directly, your name and email address are stored on Gmail’s secure servers.
The privacy policies of these third party services can be found on their respective websites.
Last Updated: May 2018